Vehicle Wraps Marketing
Drivers: A Coveted Captive Audience
Americans Spend Nearly 20 Hours in a Vehicle Weekly!
When you participate in vehicle advertising, you’re reaching a coveted captive audience. Drivers spend more and more time in their cars each year. According to the 2009 Arbitron In Car Study, American Travelers spend more than 18 hours per week on the road – a 31% increase in just the last 6 years. Also according to the study, those who drive the most are also most likely to have the highest household incomes.
Denver Commuters Have Long Drives
A census bureau report published in 2005 reveals that at least 100 of these hours can be attributed to the commute to and from work. Not surprisingly, Denver metro had one of the longer commute times in the Census Bureau Study.
Drivers Remember Vehicle Graphics Ads
Given the large amount of time that Denver drivers spend in their cars, it isn’t surprising that vehicle wraps and vehicle graphics have such a strong impact on consumers.
Studies show that consumers remember vehicle graphics advertising.
- 97% recall ads on trucks
- 98% thought the ads created a positive image of the advertiser
- 96% thought ads had a more impact that billboards
Source: American Trucking Association and RYP and Becker Group
Media Cost Comparison
When it comes to getting the most for your money, Vehicle graphics are by far the most effective way to get your message out to potential consumers.
Take a look at the study from 3M:
| Advertising Medium | Cost Per Thousand Impressions | ||
|---|---|---|---|
| Study by 3M | |||
| TV Ads | $23.70 | ||
| Magazine Ads | $21.46 | ||
| Newspaper Ads | $19.70 | ||
| Radio Ads | $7.75 | ||
| Outdoor Ads | $3.56 | ||
| Vehicle Wraps/ Vehicle Graphics |
$.48 | ||
Vehicle Graphics and Vehicle wraps present an incredibly cost effective way to get your brand or message across to consumers. As you can see from the table above, it will cost you 40 times more for newspaper ads, and 50 times more for television ads to reach the same amount of people.